How to Easily Improve Product Descriptions for TPT

How to Easily Improve Product Descriptions for TPT

aN easy-to-Follow template for Tpt Product Descriptions

Product descriptions are the unsung heroes of e-commerce. In a digital marketplace flooded with options, they serve as your virtual salesperson, tasked with persuading potential buyers to choose your product over the competition. But crafting effective product descriptions isn’t just about listing features and benefits—it’s about storytelling, persuasion, and connecting with your audience on a deeper level. In this guide, we’ll explore the purpose of product descriptions and how to use a template to simplify and streamline your writing process without coming across as pushy or aggressively selling.

A Buyer’s Journey to Discover your product descriptions

How a buyer discovers a product on TPT.

An educator on TPT first becomes aware of your product through the cover, title, and price. The title should be keyword-rich with an appealing cover and a competitive price. An interested buyer will continue the journey by viewing the thumbnails and preview. Finally, a buyer will read your detailed product listing. This is where you need to highlight the benefits of your product to the teacher-buyer as well as clearly state what your product includes.

Using the F Pattern in Your Product Descriptions

How to Easily Improve Product Descriptions for TPT

Eye-tracking technology tells us that readers typically read a web page in an F pattern. Our eyes move across the screen at the top of the page and then our eyes travel down the left side of the page. When something catches our eyes, our eyes move across to the right. That forms the F pattern. To learn more about the F pattern, click here.

In order to follow the natural tendency of our eyes, our product listings should include bulleted lists. As we know some people are skimmers so lists will highlight the key points that you want buyers to remember.

A Template for TPt product descriptions

Snippet-The snippet is the first few lines of your product description. It is about 180 characters including spaces. The snippet tells what the product is, who it is for, and the type of resource. The snippet should be keyword-rich with terms that teacher buyers are searching. A strong verb will draw attention and keep readers interested. Some examples of a strong verb are; attack, awaken, boost, convert, deepen, enliven, focus, grow, inject, promote, refine, revitalize, soar, spark, target, uncover.

Benefits & Features – The benefits are the results or outcomes that the teacher-buyer can expect from the resource. The benefits are based on the features of the product.

How to Easily Improve Product Descriptions for TPT
  • Sentence Stems are included for your reluctant writers
  • Differentiated Activities are provided to reach all learners
  • Rubrics will facilitate self-assessment
  • Digital and paper versions make assigning simple
  • Anchor charts to highlight key information
  • Paired activities allow students to learn from each other

In these examples, the benefits or the results that a teacher experiences are highlighted in purple, while the features or actual components of the product are colored in blue text. Using the given sentence will make it easier to find the unique benefits and features for each of your products.

Student-Focused & Teacher-Focused pain points

Pain points – struggles faced by students and teachers. Describe the pain point and then demonstrate how the product will solve that pain point. Examples of student-focused pain points would be; poor initiation skills easily distracted, withdrawn, needs immediate gratification, impulsive, poor study habits, social conflicts, etc.

Examples of teacher-focused pain points would be; limited professional development, large class size, out-dated technology, administrative demands, maintaining student engagement, etc.

Social proof with reviews

Product listings should also explain how the product is used so that a buyer will feel comfortable making the purchase and be confident that he/she knows how to use the product. Finally, reviews are social proof that your product is worth the purchase. Include detailed testimonials for buyers to see what others like about the product.

At the end of your product listing, include an action step for the buyer. The action step can be to check out the preview, follow your TPT store, or discover a larger bundle.


It can be overwhelming to remember all of this information. Check out this best-selling packet with editable template to simplify the process of writing TPT product descriptions with an easy-to-use guide that includes:

  • Lists of Strong Verbs
  • Benefits List
  • Features List
  • Types of Resources
  • Sentence Starters
  • List of Student-focused Pain Points
  • List of Teacher-focused Pain Points
  • Types of Action Steps

Product descriptions play a crucial role to inform and educate buyers. By using a template to simplify and streamline your writing process, you can create compelling product descriptions that inform, persuade, and connect with your audience without sounding too pushy or aggressively selling. So, roll up your sleeves, dive into the template, and start crafting product descriptions that convert!

Save Time when when listing your TPT Products

Transform your product listings and elevate your teacher-author brand. Check out our Product Description Template today.

If you have questions about the Product Description Template, please reach out to our team.

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