How to Easily Improve Product Descriptions for TPT

List of sentence starters for a product description

aN easy-to-Follow template for Tpt Product Descriptions

Product descriptions on Teachers Pay Teachers are essential for informing and appealing to teacher-buyers. Enhance your listings on Teachers Pay Teachers with this easy to use template to highlight your unique products. As a fellow educator, I didn’t know how to write a product description so I struggled through a few paragraphs and called it a listing. I knew that I needed to find a better and easier way to write detailed listings for my resources. So I read books, took courses, and learned all I could to create a template to simplify product listings.

A Buyer’s Journey to Discover your product descriptions

How a buyer discovers a product on TPT.

An educator on TPT first becomes aware of your product through the cover, title, and price. The title should be keyword-rich with an appealing cover and a competitive price. An interested buyer will continue the journey by viewing the thumbnails and preview. Finally, a buyer will read your detailed product listing. This is where you need to highlight the benefits of your product to the teacher-buyer as well as clearly state what your product includes.

Using the F Pattern in Your Product Descriptions

How to Easily Improve Product Descriptions for TPT

Eye-tracking technology tells us that we typically read a web page in an F pattern. Our eyes move across the screen at the top of the page and then our eyes travel down the left side of the page. When something catches our eyes, our eyes move across to the right. That forms the F pattern. To learn more about the F pattern, click here.

In order to follow the natural tendency of our eyes, our product listings should include bulleted lists. As we know some people are skimmers so lists will highlight the key points that you want buyers to remember.

A Template for TPt product descriptions

Snippet-The snippet is the first few lines of your product description. It is about 180 characters including spaces. The snippet tells what the product is, who it is for, and the type of resource. The snippet should be keyword-rich with terms that teacher buyers are searching. A strong verb will draw attention and keep readers interested. Some examples of a strong verb are; attack, awaken, boost, convert, deepen, enliven, focus, grow, inject, promote, refine, revitalize, soar, spark, target, uncover.

Benefits & Features – The benefits are the results or outcomes that the teacher-buyer can expect from the resource. The benefits are based on the features of the product.

How to Easily Improve Product Descriptions for TPT
  • Sentence Stems are included for your reluctant writers
  • Differentiated Activities are provided to reach all learners
  • Rubrics will facilitate self-assessment
  • Digital and paper versions make assigning simple
  • Anchor charts to highlight key information
  • Paired activities allow students to learn from each other

In these examples, the benefits or the results that a teacher experiences are highlighted in purple, while the features or actual components of the product are colored in blue text. Using the given sentence will make it easier to find the unique benefits and features for each of your products.

Student-Focused & Teacher-Focused pain points

Pain points are struggles faced by students and teachers. Describe the pain point and then demonstrate how the product will solve that pain point. Examples of student-focused pain points would be; poor initiation skills easily distracted, withdrawn, needs immediate gratification, impulsive, poor study habits, social conflicts, etc.

Examples of teacher-focused pain points would be; limited professional development, large class size, out-dated technology, administrative demands, maintaining student engagement, etc.

Social proof with reviews

A good product listing also explains how the product should be used so that a buyer will feel comfortable making the purchase. Finally, reviews are social proof that your product is worth the purchase.

At the end of your product listing, include an action step for the buyer. The action step can be to check out the preview, follow your TPT store, or discover a larger bundle.


It can be overwhelming to remember all of this information. Check out this best-selling packet with editable template to simplify the process of writing TPT product descriptions with an easy-to-use guide that includes:

  • Lists of Strong Verbs
  • Benefits List
  • Features List
  • Types of Resources
  • Sentence Starters
  • List of Student-focused Pain Points
  • List of Teacher-focused Pain Points
  • Types of Action Steps

Our versatile template empowers teacher-sellers to present information in a clear and structured manner, making it easy for potential buyers to understand the value your products bring to the classroom. To learn more about the TPT Product Description Template for Teacher-Sellers, check out this time-saving product here:

Save Time when when listing your TPT Products

Transform your product listings and elevate your teacher-author brand. Check out our Product Description Template today.

If you have questions about the Product Description Template, please reach out to our team.

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